Client: Imperium Shaving | Baltimore, MD
Project: Branding Retool and Packaging Design
In a Branding Consulting role, I worked on complete overhaul of the brand and associated imagery, including updating the company’s mission, creating a style board, taking new product photos, composing social media campaigns, and updating the Wholesale catalog.
product photography
VOTE Instagram campaign
Social media presented the challenge of finding ways to incorporate a niche product (hand-turned wood razors and shaving accessories) into posts celebrating events, holidays, and other features. The “VOTE” campaign was particularly successful, turning an otherwise non-shaving-related event into a post that created exponential growth in customer engagement and re-posts.
The wholesale catalog was outdated, featuring old product images and names no longer in use. This was streamlined to feature new, clean images of each product, along with their individual SKUs, in a cohesive order and hierachy based on type of razor and variety of wood or metal used.
Wholesale catalogue redesign LEFT: before RIGHT: after
Shop window sign
packaging redesign LEFT: Before RIGHT: After
