Client: Clavel | Baltimore, MD
Project: Logo and Branding
Bar Clavel - a new Restaurant and Mezcaleria from Lane Harlan, Matthew Pierce, and Carlos Raba - sought a logo and brand identity that reflected their vision of a blend of traditional and modern Sinaloan cuisine, Oaxacan mezcal, and desert aesthetics.
For the unique mezcal menu, Lane was looking for something that could be a true “book”, while also leaving flexibility for ever-changing offerings. I sourced on-canvas printing from Alpha Graphics: a local, woman-owned print shop. Heather O’Hara of Burdock and Bramble cut custom case bindings and fashioned each canvas into a total of 50 bound books.
Bar Clavel logo
Business card
Clavel Mezcal Menu
Mezcal menu- inside
detail of the Clavel food menu
Clavel’s beckoning neon sign